Let’s Rethink How We Build Products: How Product Discovery Works

Learn how continuous product discovery helps connect strategy with user needs, reducing risks along the way.

“Collaborating to get the best out of the product team.” Source: Getty image via Unsplash+

“I don’t care what some random customers told you. You’re going to build what I tell you to build.”

We had started out as a small, scrappy, underdog team, with all the “big guns” assigned to other, higher-profile teams. We were so far below the radar that no one gave us a second thought

All we had going for us was heart and dual-track continuous product discovery and delivery.

Which was great because we were empowered and autonomous enough to learn from stakeholders and clients without having our choices dictated.

This helped us go from a tiny initial Minimum Viable Product (“MVP”), AND continuously test and iterate with end-users to scale across the country to millions of successful client interactions.

On the radar

This success brought us to the attention of a leader who tasked us with a major new initiative.

So we ran our Continuous Discovery playbook. Our Product Trio interviewed users, then rapidly tested and iterated several prototypes of the UX and flow to share…